PT/EN

The electrification world is wonderful. But not in Brazil, where there are a lot of barriers and doubts about electric cars, making them still a distant reality. To launch the New C40 Recharge, we needed to bring electrification closer to people. We turned an ordinary object that is everywhere, the electric socket, into a new media space, bringing people closer to the C40 Recharge's electric world. In one click, people enabled their phones' cameras, pointed it to an electric socket and got teleported to this interactive experience that launched our pure electric car to the whole country, instead of a traditional campaign. For the first time, a simple electric socket launched a car.

︎︎︎ Role: Executive Creative Director

︎︎︎ Creatives: Lucas Saicali and Lucas Succi