Adopt a Cat NGO:
Lucky, the Black Cat
Black cats are the majority of animals abandoned in shelters. Incredibly, that happens because people think they are synonymous of bad luck. To fight that, we made something very simple: a cat won dozens of promos to prove that black cats have nothing to do with bad luck and foster their adoptions.
︎︎︎ Role: Creative Director
︎︎︎ Creatives: Breno Balbino, Vitor Menezes, Pedro Furtado and José Suaid
