About EN — João Caetano Brasil

PT/EN

I was born in São Paulo, lived in Mato Grosso do Sul state for 10 years and returned to the big city. I also lived for about 15 minutes in Miami. As a result, wherever I am, people always think I'm a foreigner. I'm left-handed, music, football and basketball fanatic, despite being 1,64 cm tall. Go figure. Throughout my career, I was lucky to work with amazing people in some of the coolest places in Brazil and briefly in the US. I’ve helped businesses and agencies grow, was one of the leaders in the launch a new BBDO agency in the country back in 2017, launched a creativity program exclusive for black students, and also had the joy of winning all the main national and international awards out there. Currently, I am Executive Creative Director at Grey and copresident of the Brazilian Creative Club.

If you’d like to have a chat or drink some coffee (maybe a beer?), please hit me up at joaocaetano@hotmail.com or through my Linkedin page: https://www.linkedin.com/in/joaocaetanobrasil/

Thanks for stopping by.

EXPERIENCE

Grey, São Paulo – 2021 - Now
EnergyBBDO, São Paulo - 2017 to 2021
Leo Burnett Tailor Made, São Paulo – 2011 to 2017
La Comunidad (The Community), Miami – 2011
Leo Burnett, São Paulo – 2006 to 2010
J. Walter Thompson, São Paulo – 2004 to 2006
Bates/Y&R, São Paulo – 2002 to 2004
TBWACápsula, São Paulo – 2000 to 2002

EDUCATION

ESPM – Comunicação Social - 1998/2001
Fundação Dom Cabral – Liderança - 2014

RECOGNITION

︎︎︎ Papel&Caneta’s top voices helping to change the communication industry in 2023
︎︎︎ Chosen “30 under 30” in 2008 by Meio&Mensagem Newspaper
︎︎︎ World's 6th most awarded copywriter in 2013, according to Advertising Age
︎︎︎ 5th most awarded copywriter on the Cannes Report 2013
︎︎︎ Top 10 writer at the One Show 2013.
︎︎︎ Brazilian Young Lion in 2005
︎︎︎ Works published by Contagious, Lüerzer’s Archive, Directory, Communication Arts and Shots
︎︎︎ Gunn Report:
- Most awarded idea in the ranking's history - All Guns Blazing
- 2nd most awarded campaign of 2013 - Across Tables
- Bullet from Gunn 2013
︎︎︎ Directory Big Won Rankings 2013:
- 3rd Most Awarded Campaign of 2013 - Direct
- 11th most awarded campaign of the year - All categories

AWARDS

Cannes Lions

2023
Outdoor - Silver
Outdoor - Bronze
Direct - Bronze
2016
Media - Bronze
2014
Branded Content & Entertainment – Bronze
Health and Wellness – Gold
Health and Wellness – Silver
Health and Wellness – Silver
Health and Wellness – Silver
2013
Direct - Gold
Outdoor - Gold
Branded Content & Entertainment – Silver
Branded Content & Entertainment – Silver
PR – Silver
Design – Silver
Design – Silver
2012
Outdoor – Bronze
2007
Media – Bronze
2005
Film – Gold
Print – Gold
25+ Frustrating shortlists from 2003 to 2022, including a Titanium shortlist.

D&AD

2022
Film – Low Budget – Wood Pencil
2016
Creativity for good - Not for profit - Graphite Pencil
2013
Earned Media – Yellow Pencil
Integrated – Graphite Pencil
Direct response – Graphite Pencil

The One Show

2021
Social Media - Merit
2016
Magazine campaign - Bronze
Collateral/Posters Campaign - Merit
Ambient - Merit
2013
Integrated Branding - Gold
Experiential/Events and Competitions - Gold
Interactive/Experiential - Gold
2012
Magazine Campaign - Merit
Collateral/Posters - Merit
P.OP. Campaign - Merit
2006
Magazine Campaign - Merit

Clio Awards

2023
Out of home – Bronze
2015
Print technique – Silver
Out of home – Silver
Direct – Silver
2013
Innovative Media- Gold
Direct: Out of Home - Gold
Public Relations: Cause Related - Gold
Content & Contact - Silver
Out of Home: Ambient - Silver
Integrated Campaign - Bronze
Engagement: Experiential - Bronze
2006
Print – Silver
Film - Bronze

Andy Awards

2015
Print Technique - Silver
2013
Promotion & Event - Grand Prix (Richard T. O'Reilly for PSA)
Promotion & Event – Gold
Magazine – Gold
Outdoor – Gold
Public Service – Silver
Outdoor – Silver
Outdoor - Silver

LIA

2022
Billboard: Best Use of Real Time Advertising - Bronze
2015
Non-Traditional - Bronze
2013
Non-Traditional - Gold
Non-Traditional - Gold
Design - Gold
Integration - Silver

Effie

2021
Gold
Bronze
2013
Gold

Brazilian Creative Club (Clube de Criação)

2002/2022
2 Green Stars (Grand Prix not for profit)
2 Golds
8 Silvers
12 Bronzes
56 In book/Anuario

El Ojo de Iberoamerica

2022
Film – Bronze
Outdoor – Silver
Digital&Social – Bronze
Media – Bronze
Media – Bronze
Design – Bronze
2021
Digital&Social - Silver
2013
Eficacia - Grand Prix
2012
Tercer Ojo - Grand Prix
Tercer Ojo - Gold
Sports – Silver
PR – Silver
Promo - Silver
Inovador - Bronze
Sustentable – Bronze
Directo - Bronze
2007
Outdoor – Silver
2005
Best Commercial from Brasil (El Ojo Local)
Film - Gold
Print – Silver

New York Festivals

2013
Integrated – Grand Prix
Direct – Gold
Integrated - Gold
2006
Television/Cinema - Gold

Young Guns

2005
Print Campaign – Bronze

AICP

2013
2x Next Awards

Tomorrow Awards

2012
Finalist

Webby Awards

2012
Copywriting - Honoree

Fiap

2018
Film - Bronze
2013
The cup of Iberoamerica (Best of show)
Integrated – Grand Prix
PR – Grand Prix
OOH – Grand Prix
Direct – Gold
OOH - Gold
Promo - Silver
2012
Viral Films - Bronze
2010
Print – Grand Prix
Print - Gold
Print - Bronze
2008
Film Craft – Gold
2006
Film – Bronze
OOH - Bronze
2002
Print – Bronze (My first award ever 😊 )

Wave Festival

2013
Integrated - Gold
Direct – Gold
Promo – 2x Silver
PR – Silver
2012
Print – Gold
OOH - Gold
2008
Film - Silver

Adstars

2013
4 Grand Prix
5 Golds

El Sol (1 Gold)
2013
PR - Gold

JURY PARTICIPATION

︎︎︎ Brazilian Creative Club (CCSP) – 12 times between 2006 and 2023 (Jury President in 2023)
︎︎︎ Andy Awards (first round jury) - 2016
︎︎︎ El Ojo de Iberoamerica – 2021/2022
︎︎︎ Wave Festival - 2015
︎︎︎ El Sol - 2018
︎︎︎ Cúspide (Puerto Rico) - 2016
︎︎︎ Young Lions – 2007/2009

ARTICLES AND PUBLICATIONS