Nasci em São Paulo, morei 10 anos no Mato Grosso do Sul e voltei pra SP. Também vivi por uns 15 minutos em Miami. O resultado disso: onde quer que eu esteja, as pessoas sempre acham que eu sou de fora. Sou canhoto, fanático por música, futebol e basquete, apesar de medir 1,64cm. Vai entender. Durante minha carreira, tive a sorte de trabalhar com pessoas incríveis, em algumas das agências mais legais no Brasil e nos EUA. Ajudei a gerar valor para marcas e agências, fui um dos líderes do lançamento de uma nova agência da BBDO no país, tive o privilégio de criar e lançar um programa de educação gratuito, exclusivo para pessoas negras, e a felicidade de ganhar os principais prêmios nacionais e internacionais da indústria. Atualmente, sou diretor executivo de criação da Grey e copresidente do Clube de Criação.
Se quiser bater um papo, é só mandar um email para joaocaetano@hotmail.com.
Ou aqui pelo meu linkedin: https://www.linkedin.com/in/joaocaetanobrasil/
Obrigado pela sua visita.
Se quiser bater um papo, é só mandar um email para joaocaetano@hotmail.com.
Ou aqui pelo meu linkedin: https://www.linkedin.com/in/joaocaetanobrasil/
Obrigado pela sua visita.
EXPERIÊNCIA
Grey, São Paulo – 2021 - Agora
EnergyBBDO, São Paulo - 2017 até 2021
Leo Burnett Tailor Made, São Paulo – 2011 até 2017
La Comunidad (The Community), Miami – 2011
Leo Burnett, São Paulo – 2006 até 2010
J. Walter Thompson, São Paulo – 2004 até 2006
Bates/Y&R, São Paulo – 2002 até 2004
TBWACápsula, São Paulo – 2000 até 2002
EnergyBBDO, São Paulo - 2017 até 2021
Leo Burnett Tailor Made, São Paulo – 2011 até 2017
La Comunidad (The Community), Miami – 2011
Leo Burnett, São Paulo – 2006 até 2010
J. Walter Thompson, São Paulo – 2004 até 2006
Bates/Y&R, São Paulo – 2002 até 2004
TBWACápsula, São Paulo – 2000 até 2002
EDUCAÇÃO
ESPM – Comunicação Social - 1998/2001
Fundação Dom Cabral – Liderança - 2014
Fundação Dom Cabral – Liderança - 2014
RECONHECIMENTO
︎︎︎ Uma das vozes que estão ajudando a mudar a indústria da comunicação em 2023, pelo Papel&Caneta
︎︎︎ Eleito 30 under 30 pelo Meio&Mensagem em 2008
︎︎︎ 6º redator mais premiado do mundo em 2013, segundo ranking do AdAge/Creativity
︎︎︎ 5º redator mais premiado no Cannes Report em 2013
︎︎︎ 10º redator mais premiado no mundo no One Show 2013
︎︎︎ Membro da delegação Young Lions em 2005
︎︎︎ Trabalhos publicados pela Contagious, Lüerzer’s Archive, Directory, Communication Arts e Shots
︎︎︎ Gunn Report:
- Ideia mais premiada na história do ranking – Categoria All
︎︎︎ Guns Blazing:
- 2º campanha mais premiada no mundo em 2013
︎︎︎ Directory Big Won:
- 3º campanha mais premiada em 2013 – Direct
- 11º campanha mais premiada do ano – todas as categorias
︎︎︎ Eleito 30 under 30 pelo Meio&Mensagem em 2008
︎︎︎ 6º redator mais premiado do mundo em 2013, segundo ranking do AdAge/Creativity
︎︎︎ 5º redator mais premiado no Cannes Report em 2013
︎︎︎ 10º redator mais premiado no mundo no One Show 2013
︎︎︎ Membro da delegação Young Lions em 2005
︎︎︎ Trabalhos publicados pela Contagious, Lüerzer’s Archive, Directory, Communication Arts e Shots
︎︎︎ Gunn Report:
- Ideia mais premiada na história do ranking – Categoria All
︎︎︎ Guns Blazing:
- 2º campanha mais premiada no mundo em 2013
︎︎︎ Directory Big Won:
- 3º campanha mais premiada em 2013 – Direct
- 11º campanha mais premiada do ano – todas as categorias
PRÊMIOS
Cannes Lions
2023
Outdoor - Silver
Outdoor - Bronze
Direct - Bronze
2016
Media - Bronze
2014
Branded Content & Entertainment – Bronze
Health and Wellness – Gold
Health and Wellness – Silver
Health and Wellness – Silver
Health and Wellness – Silver
2013
Direct - Gold
Outdoor - Gold
Branded Content & Entertainment – Silver
Branded Content & Entertainment – Silver
PR – Silver
Design – Silver
Design – Silver
2012
Outdoor – Bronze
2007
Media – Bronze
2005
Film – Gold
Print – Gold
25+ Frustrating shortlists from 2003 to 2022, including a Titanium shortlist.
D&AD
2022
Film – Low Budget – Wood Pencil
2016
Creativity for good - Not for profit - Graphite Pencil
2013
Earned Media – Yellow Pencil
Integrated – Graphite Pencil
Direct response – Graphite Pencil
The One Show
2021
Social Media - Merit
2016
Magazine campaign - Bronze
Collateral/Posters Campaign - Merit
Ambient - Merit
2013
Integrated Branding - Gold
Experiential/Events and Competitions - Gold
Interactive/Experiential - Gold
2012
Magazine Campaign - Merit
Collateral/Posters - Merit
P.OP. Campaign - Merit
2006
Magazine Campaign - Merit
Clio Awards
2023
Out of home – Bronze
2015
Print technique – Silver
Out of home – Silver
Direct – Silver
2013
Innovative Media- Gold
Direct: Out of Home - Gold
Public Relations: Cause Related - Gold
Content & Contact - Silver
Out of Home: Ambient - Silver
Integrated Campaign - Bronze
Engagement: Experiential - Bronze
2006
Print – Silver
Film - Bronze
Andy Awards
2015
Print Technique - Silver
2013
Promotion & Event - Grand Prix (Richard T. O'Reilly for PSA)
Promotion & Event – Gold
Magazine – Gold
Outdoor – Gold
Public Service – Silver
Outdoor – Silver
Outdoor - Silver
LIA
2022
Billboard: Best Use of Real Time Advertising - Bronze
2015
Non-Traditional - Bronze
2013
Non-Traditional - Gold
Non-Traditional - Gold
Design - Gold
Integration - Silver
Effie
2021
Gold
Bronze
2013
Gold
Brazilian Creative Club (Clube de Criação)
2002/2022
2 Green Stars (Grand Prix not for profit)
2 Golds
8 Silvers
12 Bronzes
56 In book/Anuario
El Ojo de Iberoamerica
2022
Film – Bronze
Outdoor – Silver
Digital&Social – Bronze
Media – Bronze
Media – Bronze
Design – Bronze
2021
Digital&Social - Silver
2013
Eficacia - Grand Prix
2012
Tercer Ojo - Grand Prix
Tercer Ojo - Gold
Sports – Silver
PR – Silver
Promo - Silver
Inovador - Bronze
Sustentable – Bronze
Directo - Bronze
2007
Outdoor – Silver
2005
Best Commercial from Brasil (El Ojo Local)
Film - Gold
Print – Silver
New York Festivals
2013
Integrated – Grand Prix
Direct – Gold
Integrated - Gold
2006
Television/Cinema - Gold
Young Guns
2005
Print Campaign – Bronze
AICP
2013
2x Next Awards
Tomorrow Awards
2012
Finalist
Webby Awards
2012
Copywriting - Honoree
Fiap
2018
Film - Bronze
2013
The cup of Iberoamerica (Best of show)
Integrated – Grand Prix
PR – Grand Prix
OOH – Grand Prix
Direct – Gold
OOH - Gold
Promo - Silver
2012
Viral Films - Bronze
2010
Print – Grand Prix
Print - Gold
Print - Bronze
2008
Film Craft – Gold
2006
Film – Bronze
OOH - Bronze
2002
Print – Bronze (My first award ever 😊 )
Wave Festival
2013
Integrated - Gold
Direct – Gold
Promo – 2x Silver
PR – Silver
2012
Print – Gold
OOH - Gold
2008
Film - Silver
Adstars
2013
4 Grand Prix
5 Golds
El Sol (1 Gold)
2013
PR - Gold
2023
Outdoor - Silver
Outdoor - Bronze
Direct - Bronze
2016
Media - Bronze
2014
Branded Content & Entertainment – Bronze
Health and Wellness – Gold
Health and Wellness – Silver
Health and Wellness – Silver
Health and Wellness – Silver
2013
Direct - Gold
Outdoor - Gold
Branded Content & Entertainment – Silver
Branded Content & Entertainment – Silver
PR – Silver
Design – Silver
Design – Silver
2012
Outdoor – Bronze
2007
Media – Bronze
2005
Film – Gold
Print – Gold
25+ Frustrating shortlists from 2003 to 2022, including a Titanium shortlist.
D&AD
2022
Film – Low Budget – Wood Pencil
2016
Creativity for good - Not for profit - Graphite Pencil
2013
Earned Media – Yellow Pencil
Integrated – Graphite Pencil
Direct response – Graphite Pencil
The One Show
2021
Social Media - Merit
2016
Magazine campaign - Bronze
Collateral/Posters Campaign - Merit
Ambient - Merit
2013
Integrated Branding - Gold
Experiential/Events and Competitions - Gold
Interactive/Experiential - Gold
2012
Magazine Campaign - Merit
Collateral/Posters - Merit
P.OP. Campaign - Merit
2006
Magazine Campaign - Merit
Clio Awards
2023
Out of home – Bronze
2015
Print technique – Silver
Out of home – Silver
Direct – Silver
2013
Innovative Media- Gold
Direct: Out of Home - Gold
Public Relations: Cause Related - Gold
Content & Contact - Silver
Out of Home: Ambient - Silver
Integrated Campaign - Bronze
Engagement: Experiential - Bronze
2006
Print – Silver
Film - Bronze
Andy Awards
2015
Print Technique - Silver
2013
Promotion & Event - Grand Prix (Richard T. O'Reilly for PSA)
Promotion & Event – Gold
Magazine – Gold
Outdoor – Gold
Public Service – Silver
Outdoor – Silver
Outdoor - Silver
LIA
2022
Billboard: Best Use of Real Time Advertising - Bronze
2015
Non-Traditional - Bronze
2013
Non-Traditional - Gold
Non-Traditional - Gold
Design - Gold
Integration - Silver
Effie
2021
Gold
Bronze
2013
Gold
Brazilian Creative Club (Clube de Criação)
2002/2022
2 Green Stars (Grand Prix not for profit)
2 Golds
8 Silvers
12 Bronzes
56 In book/Anuario
El Ojo de Iberoamerica
2022
Film – Bronze
Outdoor – Silver
Digital&Social – Bronze
Media – Bronze
Media – Bronze
Design – Bronze
2021
Digital&Social - Silver
2013
Eficacia - Grand Prix
2012
Tercer Ojo - Grand Prix
Tercer Ojo - Gold
Sports – Silver
PR – Silver
Promo - Silver
Inovador - Bronze
Sustentable – Bronze
Directo - Bronze
2007
Outdoor – Silver
2005
Best Commercial from Brasil (El Ojo Local)
Film - Gold
Print – Silver
New York Festivals
2013
Integrated – Grand Prix
Direct – Gold
Integrated - Gold
2006
Television/Cinema - Gold
Young Guns
2005
Print Campaign – Bronze
AICP
2013
2x Next Awards
Tomorrow Awards
2012
Finalist
Webby Awards
2012
Copywriting - Honoree
Fiap
2018
Film - Bronze
2013
The cup of Iberoamerica (Best of show)
Integrated – Grand Prix
PR – Grand Prix
OOH – Grand Prix
Direct – Gold
OOH - Gold
Promo - Silver
2012
Viral Films - Bronze
2010
Print – Grand Prix
Print - Gold
Print - Bronze
2008
Film Craft – Gold
2006
Film – Bronze
OOH - Bronze
2002
Print – Bronze (My first award ever 😊 )
Wave Festival
2013
Integrated - Gold
Direct – Gold
Promo – 2x Silver
PR – Silver
2012
Print – Gold
OOH - Gold
2008
Film - Silver
Adstars
2013
4 Grand Prix
5 Golds
El Sol (1 Gold)
2013
PR - Gold
PARTICIPAÇÃO DE JÚRI
︎︎︎ Clube de Criação – 12 vezes entre 2006
e 2023 (Presidente do Júri em 2023)
︎︎︎ Andy Awards (júri preliminar) – 2016
︎︎︎ El Ojo de Iberoamerica – 2021/2022
︎︎︎ Wave Festival - 2015
︎︎︎ El Sol - 2018
︎︎︎ Cúspide (Puerto Rico) - 2016
︎︎︎ Young Lions – 2007/2009
︎︎︎ Andy Awards (júri preliminar) – 2016
︎︎︎ El Ojo de Iberoamerica – 2021/2022
︎︎︎ Wave Festival - 2015
︎︎︎ El Sol - 2018
︎︎︎ Cúspide (Puerto Rico) - 2016
︎︎︎ Young Lions – 2007/2009
ARTIGOS E PUBLICAÇÕES
Artigos
Propmark
︎︎︎ https://propmark.com.br/opiniao/o-que-me-enche-os-olhos-dagua/
Meio&Mensagem
︎︎︎ https://sxsw.meioemensagem.com.br/direto-de-austin/2022/03/17/brisket-feijoes-e-uma-session-ipa/
︎︎︎ https://sxsw.meioemensagem.com.br/direto-de-austin/2022/03/17/casemiro-tonight-sold-out/
Clube de Criação
︎︎︎ https://www.clubedecriacao.com.br/ultimas/45-anos-21/
Publicações
Papel&Caneta Vozes 2023:
︎︎︎ https://vozes30.co/
Contagious:
︎︎︎ https://www.contagious.com/news-and-views/spotlight-latin-america-advertising-campaigns
Directory:
︎︎︎ https://www.directnewideas.com/magazine/leo_burnett_tailor_made_brazil_my_blood_is_ruby_red_and_black/
Ad Age/Creativity Editor’s pick:
︎︎︎ https://adage.com/creativity/work/my-blood-red-and-black/28502
︎︎︎ https://adage.com/creativity/work/zap-epic/2209676
︎︎︎ https://adage.com/creativity/work/original-parts-1/26520
︎︎︎ https://adage.com/creativity/work/cbn-condemnations/953106
Ad Age/Creativity Publications:
︎︎︎ https://adage.com/creativity/work/donateforpriscila/46476
︎︎︎ https://adage.com/creativity/work/aint-cute/46770
︎︎︎ https://adage.com/creativity/work/street-tales/35454
︎︎︎ https://adage.com/creativity/work/sweet-news-pregnant/38198
︎︎︎ https://adage.com/creativity/work/sweet-news-christmas/38199
Shots
︎︎︎ https://www.shots.net/news/view/every-electric-socket-in-the-world-becomes-an-exclusive-gateway-to-the-volvo-c40
Adforum Interview
︎︎︎ https://www.adforum.com/interviews/energy-bbdo-sao-paulo-show-your-humanity-empathy
Lüerzer’s Archive
︎︎︎ https://www.luerzersarchive.com/en/magazine/web-detail/the-lucky-black-cat-65513.html
︎︎︎ https://www.luerzersarchive.com/en/magazine/commercial-detail/kleenex-32683.html
︎︎︎ https://www.luerzersarchive.com/en/search.html
Communication Arts
︎︎︎ https://www.commarts.com/project/15316/fiat
︎︎︎ https://www.commarts.com/project/15321/fiat
︎︎︎ https://www.commarts.com/project/15320/fiat
︎︎︎ https://www.commarts.com/project/15495/hemoba
Meio e Mensagem 30 under 30
︎︎︎ https://talento.meioemensagem.com.br/homenageados/joao-caetano-brasil/
Propmark
︎︎︎ https://propmark.com.br/opiniao/o-que-me-enche-os-olhos-dagua/
Meio&Mensagem
︎︎︎ https://sxsw.meioemensagem.com.br/direto-de-austin/2022/03/17/brisket-feijoes-e-uma-session-ipa/
︎︎︎ https://sxsw.meioemensagem.com.br/direto-de-austin/2022/03/17/casemiro-tonight-sold-out/
Clube de Criação
︎︎︎ https://www.clubedecriacao.com.br/ultimas/45-anos-21/
Publicações
Papel&Caneta Vozes 2023:
︎︎︎ https://vozes30.co/
Contagious:
︎︎︎ https://www.contagious.com/news-and-views/spotlight-latin-america-advertising-campaigns
Directory:
︎︎︎ https://www.directnewideas.com/magazine/leo_burnett_tailor_made_brazil_my_blood_is_ruby_red_and_black/
Ad Age/Creativity Editor’s pick:
︎︎︎ https://adage.com/creativity/work/my-blood-red-and-black/28502
︎︎︎ https://adage.com/creativity/work/zap-epic/2209676
︎︎︎ https://adage.com/creativity/work/original-parts-1/26520
︎︎︎ https://adage.com/creativity/work/cbn-condemnations/953106
Ad Age/Creativity Publications:
︎︎︎ https://adage.com/creativity/work/donateforpriscila/46476
︎︎︎ https://adage.com/creativity/work/aint-cute/46770
︎︎︎ https://adage.com/creativity/work/street-tales/35454
︎︎︎ https://adage.com/creativity/work/sweet-news-pregnant/38198
︎︎︎ https://adage.com/creativity/work/sweet-news-christmas/38199
Shots
︎︎︎ https://www.shots.net/news/view/every-electric-socket-in-the-world-becomes-an-exclusive-gateway-to-the-volvo-c40
Adforum Interview
︎︎︎ https://www.adforum.com/interviews/energy-bbdo-sao-paulo-show-your-humanity-empathy
Lüerzer’s Archive
︎︎︎ https://www.luerzersarchive.com/en/magazine/web-detail/the-lucky-black-cat-65513.html
︎︎︎ https://www.luerzersarchive.com/en/magazine/commercial-detail/kleenex-32683.html
︎︎︎ https://www.luerzersarchive.com/en/search.html
Communication Arts
︎︎︎ https://www.commarts.com/project/15316/fiat
︎︎︎ https://www.commarts.com/project/15321/fiat
︎︎︎ https://www.commarts.com/project/15320/fiat
︎︎︎ https://www.commarts.com/project/15495/hemoba
Meio e Mensagem 30 under 30
︎︎︎ https://talento.meioemensagem.com.br/homenageados/joao-caetano-brasil/