PT/EN

Fiat had been sales leader for 12 years and positioned itself as the brand that best understood the streets. To take the brand to other platforms and talk to new generations of consumers, we observed a fact: the streets tell stories all the time. Then, the entertainment series Street Tales was born.

︎︎︎ Role: Creative Director

︎︎︎ Creatives: Murilo Melo and Adriano Matos