PT/EN

For decades, Ford was the great partner of the Brazilian rural man. From family farming to ultra-modern agribusiness. In 2021, the brand announced the closure of its factories in Brazil, a fact that generated great distrust in the continuity of the brand in the country. At this very moment, the new Ranger would be launched. So, our challenge was to tell the story of the brand here and make it clear: with or without factories, Ford and Ford Ranger will always be in these lands.

︎︎︎ Role: Executive Creative Director

︎︎︎ Creatives: Romero Cavalcanti e Piu Afonseca