PT/EN

Prostate cancer cases in Brazil have grown exponentially, especially after the pandemic. Unfortunately, the simple act of talking about it is still taboo for most men. The exam, then, is an even more forbidden topic. In 2022, when we were creating Gillette's campaign for Movember, the prostate cancer prevention month, we realized: for the first time in history, the World Cup would happen in that same month. So, we decided to use another topic that Brazilian men can't help talking about to bring prostate cancer into the conversation: football.

︎︎︎ Role: Executive Creative Director

︎︎︎ Creatives: Duda Vidaurre, Jonas Soares, Erico Ferreira and Gabriela Gomes