Rexona:
Channel Swap
It's a fact: people sweat more when they feel nervous. So, to prove the effectiveness of Rexona Clinical, we ran a sweat and strain test: we had one YouTuber take over the other's channel, talking about a subject they had no idea about, in front of millions of viewers.
︎︎︎ Role: Executive Creative Director/Creative Director
︎︎︎ Creatives: Lucas Saicali, Guilherme Portugal and Caio Kochenborger
