PT/EN

Volvo is leading the electrification of Brazil’s car fleet and its infrastructure. The automotive segment in communication has always been all about the battle of features. When it comes to electrification, the biggest barrier to make people switch for electric cars is finding a charging station. So, to make people notice Volvo’s leadership and change people’s perception about barriers, we made a campaign that highlights the competitors’ most important feature: Volvo’s charging stations.

︎︎︎ Role: Executive Creative Director

︎︎︎ Creatives: Lucas Saicali, Caio Camargo and Lucas Cabrini