PT/EN

Nobody is investing in electrification as much as Volvo. From now on, every new model will be electrified. And by 2025, half of its sales will be of all-electric cars. So, when we launched the new Volvo lifestyle e-commerce, we asked ourselves: how could we combine this electrification commitment with online shopping? So, we created the first e-commerce that lets you use the energy of your electric car as payment. People simply had to upload a print screen of the battery report on the Volvo On-Call app. The more people drove on pure electric mode, the more discount they got.

︎︎︎ Role: Executive Creative Director

︎︎︎ Creatives: André Prestes and Gustavo Zordan