Volvo:
In Charge of the Competition
Volvo is leading the electrification of
Brazil’s car fleet and its infrastructure. The automotive segment in communication
has always been all about the battle of features. When it comes to
electrification, the biggest barrier to make people switch for electric cars is
fiding a charging station. So, to make people notice Volvo’s leadership, we
made a campaign that highlights the competitor’s most important feature:
Volvo’s charging stations.
︎︎︎ Role: Executive Creative Director
︎︎︎ Creatives: Lucas Saicali, Lucas Succi, Gustavo Zordan, André Prestes and George Moro
